Performance fishing lures to target fish that feed on the surface, midwater or down deep, browse through our lures below or select from the lure categories and lure brands to find the right artificial bait for your target species or fishing style.
Find the right fishing lure from our range of high quality Fishing Lures including Poppers, Stickbaits, Minnows, Diving Lures, Squid Jigs, Skirted Trolling Lures, Soft Plastics, Vibe Lures and Metal baits for both saltwater fishing and freshwater fishing.
All our fishing lures are available in a range of colours and sizes designed to imitate the bait source of your target fish or catch. Whether you are chasing squid, trevally, tailor, tuna, kingfish or mahi mahi there is certainly a hard body or soft plastic fishing lure here that’ll do the job.
Browse through our fishing lures below or select from the Lure Categories or Lure Brands to find the right Fishing Lure for your target fish species or fishing situation.
All Fish Inc Lures come pre-fitted with heavy duty Owner hooks. All of the lures from GT Lures are available in a variety of colours providing you with a selection to target specific fish and the water conditions they were designed for.
We also have a range of soft plastics including grubs, paddle tails and curl tails. Each one comes in a number of colours to suit water conditions and baitfish the target fish are feeding on.
New to the GT Lures range are a selection of lures from Noeby Fishing Lures featuring stickbaits, vibes, minnows and surface lures.
Check out our range of Spinning Reels and Fly Reels for fresh and saltwater use. Our new VM Salt Water Fly Reel series are 100% sealed which make them ideal for saltwater fly fishing.
They feature a Multi-disc drag system, quick change V shaped spool for increased line capacity and efficient line retrieval. They also come complete with Noeprene bag and are available in Black or Gunsmoke colour.
New to GT Lures is our range of Flexfit sports caps. Caps and hats in a range of styles and colours. See Fishing Apparel